Silver Program Details
5 Programs Available - Starting at $15,000
Program Summary:
This campaign will leverage a variety of web and social media elements. In conjunction with sales enablement activities geared specifically to partner goals and objectives, these campaigns will drive consideration, awareness and/or product transactions.
Note: Focus can be on Business Solutions, Public Sector, or Verticals (Helathcare, or Retail).
Digital Package:
Based on goals and objectives for each partner, the elements of the digital package will vary.
This campaign will leverage a variety of web and social media elements. In conjunction with sales enablement activities geared specifically to partner goals and objectives, these campaigns will drive consideration, awareness and/or product transactions.
Note: Focus can be on Business Solutions, Public Sector, or Verticals (Helathcare, or Retail).
Digital Package:
Based on goals and objectives for each partner, the elements of the digital package will vary.
Package Elements: Lead Generation
1. Paid Social Media
2. Connection website banner (location TBD based on campaign goals/objectives)
3. Module with lead capture form on landing page.
Additional Campaign Enhancement Activities:
Choose 1-2 additional activities listed below. These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives.*.
• 3rd Party Digital Advertising: Rate of $5,000
- Online Digital Banner Ad (300x250 or 728x90)
• Landing Page: Rate of $10,000
- 3 Module vendor page highlighting products and/or solutions. Vendor provided assets (video, whitepapers, etc.) hosted on page. Form capture module included for lead generation.
*Final campaign approval from Program Marketing Team required before campaign execution.
2. Connection website banner (location TBD based on campaign goals/objectives)
3. Module with lead capture form on landing page.
Additional Campaign Enhancement Activities:
Choose 1-2 additional activities listed below. These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives.*.
• 3rd Party Digital Advertising: Rate of $5,000
- Online Digital Banner Ad (300x250 or 728x90)
• Landing Page: Rate of $10,000
- 3 Module vendor page highlighting products and/or solutions. Vendor provided assets (video, whitepapers, etc.) hosted on page. Form capture module included for lead generation.
*Final campaign approval from Program Marketing Team required before campaign execution.
Package Elements: Brand/Info/Awareness
All activities driving to search result or module with multiple product/series featured
1. Module on landing page
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
Additional Campaign Enhancement Activities:
Choice of up to 2 additional elements listed below. These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives.*.
• 3rd Party digital advertising: Rate of $5,000
- Online Digital Banner Ad
• Landing Page: Rate of $5,000
- 3 Module vendor page highlighting products and/or solutions. Vendor provided assets (video, whitepapers, etc..) hosted on page. Form capture module included for lead generation.
*Final campaign approval from Program Marketing Team required before campaign execution.
1. Module on landing page
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
Additional Campaign Enhancement Activities:
Choice of up to 2 additional elements listed below. These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives.*.
• 3rd Party digital advertising: Rate of $5,000
- Online Digital Banner Ad
• Landing Page: Rate of $5,000
- 3 Module vendor page highlighting products and/or solutions. Vendor provided assets (video, whitepapers, etc..) hosted on page. Form capture module included for lead generation.
*Final campaign approval from Program Marketing Team required before campaign execution.
Package Elements: Attach/Cross-Sell/Up-Sell
1. Featured product category spot
2. Added to accessories tab on up to 20 product SKUs
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
Package Elements: Transaction/Multi-Product
All activities driving to search result or module with multiple product/series featured
1. Module on landing page
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
1. Module on landing page
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
Package Elements: Transaction/Single Product
All activities driving to product detail page
1. Category featured product spot
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
1. Category featured product spot
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
Program Timeframe:
See Production Schedule
Materials Due:
See Production Schedule
Duration of Promotion:
30 Days
Program Metrics:
Metrics will be provided and vary based on campaign type.
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