Gold Program Details
5 Programs Available - Starting at $25,000
Program Summary:
This campaign will leverage a variety of web and social media elements. In conjunction with sales enablement activities geared specifically to partner goals and objectives, these campaigns will drive consideration, awareness and/or product transactions.
Note: Focus can be on Business Solutions, Public Sector, or Verticals (Helathcare, or Retail).
Digital Package:
Based on goals and objectives for each partner, the elements of the digital package will vary. Options include:
This campaign will leverage a variety of web and social media elements. In conjunction with sales enablement activities geared specifically to partner goals and objectives, these campaigns will drive consideration, awareness and/or product transactions.
Note: Focus can be on Business Solutions, Public Sector, or Verticals (Helathcare, or Retail).
Digital Package:
Based on goals and objectives for each partner, the elements of the digital package will vary. Options include:
Package Elements: Lead Generation
1. Paid Social Media
2. Connection website banner
3. Module with lead capture form on landing page.
4. 3rd party email - driving to module with lead generation form capture
5. Paid search ad
Additional Campaign Enhancement Activities:
Choice of up to 2 additional elements listed below. These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives.*.
• 3rd Party Digital Advertising: Rate of $5,000
- Online Digital Banner Ad (300x250 or 728x90)
• Landing Page: Rate of $10,000
- 3 Module vendor page highlighting products and/or solutions. Vendor provided assets (video, whitepapers, etc.) hosted on page. Form capture module included for lead generation.
• Content Syndication with 50 lead guarantee: Rate of $7,000
• Single asset creation and hosted on vendor brand page (Choose one listed below):
- Custom survey (3 question survey) with infographic (not available to public sector): Rate of $10,000
- Podcast: Rate starting at $5,000 (TBD based on scope)
- Whitepaper: Rate is TBD based on scope
*Final campaign approval from Program Marketing Team required before campaign execution.
2. Connection website banner
3. Module with lead capture form on landing page.
4. 3rd party email - driving to module with lead generation form capture
5. Paid search ad
Additional Campaign Enhancement Activities:
Choice of up to 2 additional elements listed below. These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives.*.
• 3rd Party Digital Advertising: Rate of $5,000
- Online Digital Banner Ad (300x250 or 728x90)
• Landing Page: Rate of $10,000
- 3 Module vendor page highlighting products and/or solutions. Vendor provided assets (video, whitepapers, etc.) hosted on page. Form capture module included for lead generation.
• Content Syndication with 50 lead guarantee: Rate of $7,000
• Single asset creation and hosted on vendor brand page (Choose one listed below):
- Custom survey (3 question survey) with infographic (not available to public sector): Rate of $10,000
- Podcast: Rate starting at $5,000 (TBD based on scope)
- Whitepaper: Rate is TBD based on scope
*Final campaign approval from Program Marketing Team required before campaign execution.
Package Elements: Brand/Info/Awareness
All activities driving to search result or module with multiple product/series featured
1. New Partner Landing page or module on existing partner pages
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Connection search result banner
5. Paid search ad
Additional Campaign Enhancement Activities:
Choice of up to 2 additional elements listed below. These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives.*.
• 3rd Party digital advertising:
- Online Digital Banner Ad: Rate of $5,000
• Single asset creation hosted on vendor brand page (Choose one listed below):
- Custom survey (3 question survey) with infographic: Rate of $10,000
- Podcast: Rate starting at $5,000 (TBD based on scope)
*Final campaign approval from Program Marketing Team required before campaign execution.
1. New Partner Landing page or module on existing partner pages
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Connection search result banner
5. Paid search ad
Additional Campaign Enhancement Activities:
Choice of up to 2 additional elements listed below. These are optional activities that can be added to elements above to create your custom marketing campaign based on specific goals and objectives.*.
• 3rd Party digital advertising:
- Online Digital Banner Ad: Rate of $5,000
• Single asset creation hosted on vendor brand page (Choose one listed below):
- Custom survey (3 question survey) with infographic: Rate of $10,000
- Podcast: Rate starting at $5,000 (TBD based on scope)
*Final campaign approval from Program Marketing Team required before campaign execution.
Package Elements: Attach/Cross-Sell/Up-Sell
1. Featured product category spot
2. Added to accessories tab on up to 20 product SKUs
3. Added to cart modal recommended accessories tab
4. Recommended up-sell feature at cart on 3 SKUs
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
Package Elements: Transaction/Multi-Product
All activities driving to search result or module with multiple product/series featured
1. New Partner Landing page or module on existing partner pages
2. Category browse banner (driving to new module on product page)
3. Connection multi-partner email (feature spot)
4. Connection search result banner
5. Paid search ad
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
1. New Partner Landing page or module on existing partner pages
2. Category browse banner (driving to new module on product page)
3. Connection multi-partner email (feature spot)
4. Connection search result banner
5. Paid search ad
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
Package Elements: Transaction/Single Product
All activities driving to product detail page
1. Category featured product spot
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Paid social media
5. Featured Product Spot (Website menu fly out)
6. Paid search ad
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
1. Category featured product spot
2. Category browse banner (driving to product page)
3. Connection multi-partner email (feature spot)
4. Paid social media
5. Featured Product Spot (Website menu fly out)
6. Paid search ad
Additional Investment Opportunities:
• Digital Sales Events - View rates and availability
• Category Page Promotion - View rates and availability
• Deal of the Week - View rates and availability
Note: Final Campaign approval from Marketing team required before campaign execution.
Program Timeframe:
See Production Schedule
Duration of Promotion:
30 Days
Program Metrics:
Metrics will be provided and vary based on campaign type.
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